Become an Affiliate

Join the PlayMillion affiliate programme and partner with a regulated UK online casino. We work with publishers, streamers, affiliates and marketing partners who want a straightforward, dependable route to monetise UK traffic. Our approach is practical and partnership-led, focused on clear terms, reliable reporting and ongoing support.

Programme purpose

Our affiliate programme exists to create fair, long-term partnerships. We aim to turn quality traffic into mutual value by providing monetisation options that fit different channels and audiences. Whether you run a content site, a streaming channel or paid acquisition campaigns, we offer a structure that adapts to how you promote PlayMillion to UK players.

Partnership benefits

Partners gain access to a UK-focused brand with established operations and compliant player flows. Benefits include a range of promotional assets, a dedicated affiliate contact, timely payments and flexible commercial models to suit different performance profiles. We’re practical in our approach - you’ll get straightforward onboarding, clear rules and regular programme updates so you can scale with confidence.

Commission structure

We offer a selection of commercial models to match common affiliate strategies, including performance-based revenue share, CPA agreements and hybrid deals. Exact terms are agreed individually to reflect traffic quality, geography and campaign type. We do not promise fixed returns, but we will work with partners to find a fair arrangement that aligns incentives and rewards sustained performance.

Tracking and reporting

Tracking is transparent and built for accountability. Partners get access to a partner dashboard with up-to-date reporting on clicks, registrations and player activity. We provide clear attribution windows and postback support where required. Regular reconciliations and open lines with your affiliate manager ensure any discrepancies are resolved quickly.

Marketing tools and support

Our marketing kit includes compliant creatives, landing pages optimised for UK conversions, tracking links and regular content updates. We also provide seasonal creative bundles and best-practice guidance for streamers and content publishers. Technical onboarding is handled by our affiliate team, who can assist with link setup, creative sizing and campaign guidelines.

Long-term cooperation

We value partners who build steady volumes and focus on player quality. That’s why we offer performance reviews, bespoke deals for high-value partners and prompt payment processing. If you’re looking to grow a lasting relationship with a UK-facing operator, we’ll work together to align goals and evolve campaigns over time.

Get in touch

To discuss partnership opportunities, email our affiliate team at [email protected] and we’ll respond with full programme details and onboarding steps.